1. Introduction/1. Course overview.mp4
18.34MB
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1. Introduction/1. Course overview.vtt
2.38KB
1. Introduction/1.1 7 Game-Changing Marketing Trends To Tackle in 2016.html
145B
1. Introduction/2. Join our community on Slack!.html
1.3KB
1. Introduction/2.1 Link to join the community group.html
94B
1. Introduction/2.2 How to join the student Slack group.pdf.pdf
2.97MB
1. Introduction/3. JUMPSTART Let's run a competitive audit.mp4
123.36MB
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1. Introduction/3. JUMPSTART Let's run a competitive audit.vtt
8.46KB
1. Introduction/3.1 Research competitor SEO and SEM SEMrush.html
85B
1. Introduction/3.2 Research marketing strategies Compete.html
85B
1. Introduction/3.3 Research web traffic Alexa.html
82B
1. Introduction/3.4 A Startup Guide to Competitive Research.html
124B
1. Introduction/3.5 Research competitor SEO Ahrefs.html
80B
1. Introduction/3.6 How to Use Competitive Auditing to Pinpoint and Outsmart Your Competitors.html
167B
1. Introduction/4. [QUIZ] Your turn audit Snapchat.html
156B
1. Introduction/5. How to get the most out of the course.html
986B
2. General concepts/1. Intro to marketing channels.mp4
42.46MB
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2. General concepts/1. Intro to marketing channels.vtt
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2. General concepts/1.1 The Marketing Grader Live sessions are packed full of awesome tools 'n tips for improving websites like yours..html
105B
2. General concepts/1.10 Blog-Editorial-Template.xls.xls
166KB
2. General concepts/1.11 SMART-Marketing-Goals-Template-FINAL.xlsx.xlsx
102.83KB
2. General concepts/1.12 monthly-marketing-reporting-template.ppt.ppt
1.6MB
2. General concepts/1.2 monthly-marketing-reporting-template-hubspot-1.xls.xls
580.5KB
2. General concepts/1.3 inbound_marketing_traffic_and_leads_calculator.xlsx.xlsx
29.96KB
2. General concepts/1.4 On-Page-SEO_Template-hubspot.xls.xls
869.5KB
2. General concepts/1.5 CHEAT SHEET - Intro to marketing channels.pdf.pdf
347.29KB
2. General concepts/1.6 How_to_Calculate_Your_Leads_Goal_for_Sales_and_Marketing_Alignment.xls.xls
57.5KB
2. General concepts/1.7 23 Must-Have Tools for Your Marketing Stack.html
121B
2. General concepts/1.8 google-adwords-campaign-template-from-hubspot.xls.xls
114.5KB
2. General concepts/1.9 HubSpots_Social_Media_Content_Calendar.xls.xls
1.02MB
2. General concepts/10. Section 2 Review & Recap.html
776B
2. General concepts/2. Top marketing channels.mp4
29.08MB
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2. General concepts/2. Top marketing channels.vtt
4.85KB
2. General concepts/2.1 A directory of marketing resources Traction Stack.html
86B
2. General concepts/2.2 Which Marketing Channels Deliver the Biggest Impact on ROI.html
113B
2. General concepts/2.3 CHEAT SHEET - Top marketing channels.pdf.pdf
301.41KB
2. General concepts/3. Marketing and channel specialization.mp4
61.98MB
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2. General concepts/3. Marketing and channel specialization.vtt
10.5KB
2. General concepts/3.1 A Step-by-Step Guide to Running Successful Marketing Campaigns (+ 9 Tools to Help).html
142B
2. General concepts/3.2 CHEAT SHEET - Marketing and channel specialization.pdf.pdf
306.4KB
2. General concepts/3.3 In Case of Emergency How to Create & Launch a Content Marketing Campaign in 5 Hours.html
176B
2. General concepts/4. [ASSIGNMENT] 19 marketing channels.mp4
6.37MB
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2. General concepts/4. [ASSIGNMENT] 19 marketing channels.vtt
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2. General concepts/4.1 19channels.jpg.jpg
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2. General concepts/4.2 An overview of all 19 marketing channels.html
152B
2. General concepts/5. [QUIZ] Change the channel.html
156B
2. General concepts/6. What is funnel marketing.mp4
12.84MB
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2. General concepts/6. What is funnel marketing.vtt
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2. General concepts/6.1 How_to_Measure_and_Fix_Your_Leaky_Marketing_Funnel.pdf.pdf
84.03KB
2. General concepts/6.2 How Marketing Funnels Work.html
117B
2. General concepts/6.3 CHEAT SHEET - What is funnel marketing.pdf.pdf
302.05KB
2. General concepts/6.4 How To Architect The Perfect Conversion Funnel For Your Business.html
110B
2. General concepts/7. Real examples of funnels.mp4
22.57MB
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2. General concepts/7. Real examples of funnels.vtt
5.56KB
2. General concepts/7.1 17 Best Sales Funnel Examples to Get Your Site to Convert More Customers [2018].html
108B
2. General concepts/8. [ASSIGNMENT] Applying funnel marketing.mp4
4.27MB
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2. General concepts/8. [ASSIGNMENT] Applying funnel marketing.vtt
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2. General concepts/9. [QUIZ] Being basic.html
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3. General skills/1. Basic psychology and persuasion triggers.mp4
97.21MB
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3. General skills/1. Basic psychology and persuasion triggers.vtt
22.84KB
3. General skills/1.1 Psychology Today articles on Consumer Behavior.html
117B
3. General skills/1.2 Using_the_Psychology_of_Color_to_Increase_Website_Conversions.pdf.pdf
5.8MB
3. General skills/1.3 Marketing Psychology 10 Revealing Principles of Human Behavior.html
151B
3. General skills/1.4 CHEAT SHEET - Basic psychology.pdf.pdf
358.21KB
3. General skills/1.5 5 Psychological Tactics Marketers Use To Influence Consumer Behavior.html
187B
3. General skills/1.6 15 Psychological Studies That Will Boost Your Social Media Marketing.html
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3. General skills/10. [QUIZ] Get branded.html
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3. General skills/11. [REVIEW].html
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3. General skills/11.1 BAM - Review.pdf.pdf
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3. General skills/12. Section 3 Review & Recap.html
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3. General skills/2. [ASSIGNMENT] Basic psychology.mp4
5.29MB
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3. General skills/3. Understanding data and analytics.mp4
24.52MB
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3. General skills/3. Understanding data and analytics.vtt
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3. General skills/3.1 SaaS_Metrics.pdf.pdf
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3. General skills/3.2 Analytics Anxiety Never Again with this Simple Framework.html
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3. General skills/3.3 CHEAT SHEET - Understanding data and analytics.pdf.pdf
304.11KB
3. General skills/4. Customer lifetime value.mp4
12.91MB
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3. General skills/4.1 CHEAT SHEET - Customer lifetime value.pdf.pdf
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3. General skills/4.2 Want a Bigger Marketing Budget Optimize Your LTV to CAC Ratio.html
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3. General skills/4.3 The (Mis)interpretations Of CLTV To CAC.html
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3. General skills/4.4 How To Calculate Lifetime Value – The Infographic.html
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3. General skills/5. Customer acquisition cost.mp4
10.49MB
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3. General skills/5.1 Why Most Startups Fail at Acquiring New Customers (and how you can succeed).html
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3. General skills/5.2 Startup Killer the Cost of Customer Acquisition.html
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3. General skills/5.3 CHEAT SHEET - Customer acquisition cost.pdf.pdf
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3. General skills/6. Customer segmentation.mp4
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301.71KB
3. General skills/6.3 What is cohort analysis.html
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3. General skills/6.4 The beginner's guide to segmentation and buyer personas.html
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3. General skills/6.5 How The Right Analytics Can Strengthen Customer Engagement.html
126B
3. General skills/7. Growth modeling.mp4
31.54MB
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301.51KB
3. General skills/7.3 Monthly-Marketing-Reporting-PowerPoint-Template.ppt.ppt
940KB
3. General skills/7.4 Monthly-Marketing-Reporting-Excel-Template.xls.xls
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3. General skills/7.5 Good growth modeling blog.html
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3. General skills/8. [QUIZ] The abc's of cac's.html
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3. General skills/9. Branding and positioning.mp4
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3. General skills/9.2 Branding in the Age of Social Media.html
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3. General skills/9.3 How To Build A Strong Brand Without Constantly Thinking About Branding.html
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3. General skills/9.4 16 Wise Ways To Build Your Brand In 2016.html
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3. General skills/9.5 Are Branding Agencies Still Relevant.html
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3. General skills/9.6 CHEAT SHEET - Branding and positioning.pdf.pdf
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4. Job specific skills/1. Intro to job specific skills.mp4
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4. Job specific skills/10. Keyword research with Google AdWords.mp4
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4. Job specific skills/10.2 The Superhuman Guide to Keyword Research & Competition Analysis.html
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4. Job specific skills/10.3 Moz's guide to keyword research.html
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4. Job specific skills/11. Setting up your own Google AdWords campaign.mp4
55.1MB
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4. Job specific skills/11.1 Beating AdWords Getting the Most Out of AdWords.html
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4. Job specific skills/11.2 5 Advanced AdWords Strategies You Can Implement Today.html
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4. Job specific skills/11.3 Take these steps to AdWords success.html
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4. Job specific skills/11.4 10 Google AdWords Mistakes You Need to Avoid Beginners Guide.html
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4. Job specific skills/12. Native advertising.mp4
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4. Job specific skills/12.1 New Facebook rules allow publishers and celebrities to share sponsored content.html
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4. Job specific skills/12.2 CHEAT SHEET - Native advertising.pdf.pdf
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4. Job specific skills/12.3 4 Native Ads the Media's Talking About.html
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4. Job specific skills/12.4 Try to spot the native ad on the cover of the newest issue of Forbes.html
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4. Job specific skills/12.5 Where You Can Go Right, And Wrong, With Native Ads.html
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4. Job specific skills/13. Companies in the native advertising space.mp4
19.49MB
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4. Job specific skills/13.1 7 Native Advertising Companies You Need to Know About.html
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4. Job specific skills/13.2 With A Fresh $9M, Contently Looks To Position Itself At The Front Of The New Content Marketing Movement.html
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4. Job specific skills/13.3 BuzzFeed’s Future Depends On Convincing Us Ads Aren’t Ads.html
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4. Job specific skills/13.4 CHEAT SHEET - Companies in the native advertising space.pdf.pdf
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4. Job specific skills/14. Intro to Facebook advertising.mp4
12.49MB
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4. Job specific skills/14.1 Facebook Marketing A Comprehensive Guide for Beginners.html
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4. Job specific skills/14.2 CHEAT SHEET - Intro to Facebook advertising.pdf.pdf
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4. Job specific skills/14.3 The Beginner’s Guide to Writing Facebook Ads.html
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4. Job specific skills/14.4 7 Advanced Tactics Pro Facebook Marketers Use to Boost Conversions.html
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4. Job specific skills/15. Facebook ad campaign example.mp4
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4. Job specific skills/15.1 Examples of Facebook ads.html
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4. Job specific skills/15.2 Case studies Facebook Campaigns.html
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4. Job specific skills/16. Setting up your Facebook ad campaign.mp4
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4. Job specific skills/16.1 Facebook Creating campaigns, ad sets, and ads.html
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4. Job specific skills/16.2 Facebook Structuring your Facebook campaigns.html
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4. Job specific skills/16.3 How to Create Facebook Ads A Step-by-Step Guide to Advertising on Facebook.html
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4. Job specific skills/16.4 Facebook Advertising Made Simple A Step-by-Step Guide - Neil Patel.html
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4. Job specific skills/17. Display ads Retargeting.mp4
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4. Job specific skills/17.3 Google Display Network vs. Facebook Advertising [Infographic] 328 200 3 161.html
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4. Job specific skills/18. [QUIZ] What would you do.html
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4. Job specific skills/19. Intro to email marketing.mp4
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4. Job specific skills/19.3 18 Email Marketing Tips for Beginners.html
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4. Job specific skills/19.4 How_to_Create_Email_Newsletters_That_Dont_Suck.pdf.pdf
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4. Job specific skills/2. Google Analytics - Introduction.mp4
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4. Job specific skills/2.1 How Google Analytics works.html
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4. Job specific skills/2.2 Tracking_People_With_Analytics.pdf.pdf
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4. Job specific skills/20. Lifecycle email marketing.mp4
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4. Job specific skills/20. Lifecycle email marketing.vtt
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4. Job specific skills/20.1 CHEAT SHEET - Lifecycle email marketing.pdf.pdf
302.53KB
4. Job specific skills/20.2 The Ultimate Lifecycle Email Marketing Guide.html
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4. Job specific skills/20.3 3 Email Remarketing Ideas You Are Missing Out On.html
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4. Job specific skills/20.4 Intro to Lifecycle Emails - guest post by Patrick McKenzie.html
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4. Job specific skills/21. 4 stages of lifecycle email marketing.mp4
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4. Job specific skills/21.1 The 5 Stages Of Lifecycle Marketing Explained.html
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4. Job specific skills/22. Real example of lifecycle email marketing.mp4
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4. Job specific skills/22.1 What I Learned About Email Marketing… The Hard Way.html
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4. Job specific skills/22.2 What is Drip Marketing.html
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4. Job specific skills/22.3 The 25 Best Email Marketing Apps to Send Drip Campaigns.html
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4. Job specific skills/22.4 AUTOMATED EMAILS & CUSTOMER RESPECT.html
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4. Job specific skills/23. Key metrics in email marketing.mp4
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4. Job specific skills/23.2 Email Analytics The 6 Email Marketing Metrics & KPIs You Should Be Tracking.html
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4. Job specific skills/24. How to interpret email marketing metrics.mp4
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4. Job specific skills/25.1 Case Study Circle of Moms.html
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4. Job specific skills/25.2 Cards Against Humanity’s Rare, Hilarious Emails.html
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4. Job specific skills/25.4 15 of the Best Email Marketing Campaign Examples You've Ever Seen.html
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4. Job specific skills/25.5 Really Good Emails.html
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4. Job specific skills/26. Email copywriting.mp4
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4. Job specific skills/26.3 Cross-Channel Consistency The Key to Efficient Personalization and User Engagement.html
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4. Job specific skills/26.4 Great copywriting blog.html
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4. Job specific skills/26.5 How Emailing I Love You Translated Into $1 Million In Data Analysis Revenue.html
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4. Job specific skills/26.6 9 Critical Components for Optimized Marketing Emails.html
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4. Job specific skills/27. AIDA formula.mp4
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4. Job specific skills/27.3 How To Use The AIDA Formula To Boost Your Content Marketing Strategy.html
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4. Job specific skills/28. [QUIZ] Copywriting the right way.html
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4. Job specific skills/29. [ACTIVITY] Create an email with Mailchimp.html
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4. Job specific skills/29.1 Mailchimp Examples.html
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4. Job specific skills/29.3 Step-by-Step to Building a Mailchimp Campaign.html
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4. Job specific skills/3. Google Analytics - Real time tab.mp4
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4. Job specific skills/4. Google Analytics - Audience tab.mp4
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4. Job specific skills/4.1 How to Use Google Analytics Audience Data to Improve Your Marketing.html
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4. Job specific skills/4.2 Google - Overview of Audience reports.html
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4. Job specific skills/4.3 Practice with Analytics Academy Auidence.html
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4. Job specific skills/4.4 Lesson 4 Segment your audience in Google Analytics.html
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4. Job specific skills/5. Google Analytics - Acquisitions tab.mp4
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4. Job specific skills/5.1 The Definitive Guide to Channels in Google Analytics.html
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4. Job specific skills/5.2 How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From.html
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4. Job specific skills/5.4 Google - Default channel definitions.html
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4. Job specific skills/7.4 How to Use Google Analytics Behavior Reports to Optimize Your Content.html
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4. Job specific skills/9.1 The Bootstrapped Startup’s Crash Course in AdWords.html
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4. Job specific skills/9.2 The Entrepreneur’s Guide to Google AdWords - Neil Patel.html
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4. Job specific skills/9.3 Practice with Analytics Academy AdWords.html
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4. Job specific skills/9.4 What Is Google AdWords How the AdWords Auction Works.html
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5. How to prepare yourself and your resume/1. Building your marketing portfolio.mp4
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5. How to prepare yourself and your resume/5. Building your audience.mp4
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5. How to prepare yourself and your resume/5.1 The Complete Guide to Building Your Blog Audience.html
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5. How to prepare yourself and your resume/5.4 Instagram's Evolution As A Business Platform.html
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6. Looking for and applying to jobs/1.3 CHEAT SHEET - Finding your job.pdf.pdf
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6. Looking for and applying to jobs/2.3 Research salaries Glassdoor.html
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6. Looking for and applying to jobs/2.5 Research startups Y Combinator.html
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6. Looking for and applying to jobs/2.6 Discover innovative companies CrunchBase.html
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6. Looking for and applying to jobs/7.1 Build with Squarespace.html
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6. Looking for and applying to jobs/7.3 Awesome Wordpress Blog Themes.html
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7. Killing the interview/1. How to crush the interview.mp4
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7. Killing the interview/3. Questions to expect in an interview.mp4
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7. Killing the interview/3.2 Ask These 24 Interview Questions to Find a Marketing Rock Star.html
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7. Killing the interview/3.3 10 Sample Marketing Job Interview Questions & Answers From HubSpot's CMO.html
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7. Killing the interview/3.4 CHEAT SHEET - Questions to expect in an interview.pdf.pdf
307.74KB
7. Killing the interview/4. More about interviews.mp4
32.03MB
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7. Killing the interview/4. More about interviews.vtt
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7. Killing the interview/4.1 Resume Template - Content Production Specialist.doc.doc
50.5KB
7. Killing the interview/4.10 Resume Template - SEO Manager.doc.doc
1.25MB
7. Killing the interview/4.2 Resume Template - Entry Level Inbound Marketer.doc.doc
30KB
7. Killing the interview/4.3 Resume Template - Digital Marketing Executive.doc.doc
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7. Killing the interview/4.4 Resume Template - Digital Marketing Strategist.doc.doc
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7. Killing the interview/4.5 Resume Template - Digital Marketing Manager.doc.doc
46KB
7. Killing the interview/4.6 Resume Template - Email Marketing Manager.doc.doc
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7. Killing the interview/4.7 Resume Template - Web Production Project Manager.doc.doc
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7. Killing the interview/4.8 Resume Template - Social Media Specialist.doc.doc
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7. Killing the interview/4.9 CHEAT SHEET - More about interviews.pdf.pdf
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7. Killing the interview/5. [QUIZ] The kill.html
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7. Killing the interview/6. Section 7 Review & Recap.html
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8. Course wrap up/1. Things to do after finishing the course.mp4
44.51MB
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8. Course wrap up/1. Things to do after finishing the course.vtt
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8. Course wrap up/2. Portfolio Checklist.html
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8. Course wrap up/2.1 BAM - Checklist.pdf.pdf
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8. Course wrap up/3. How to get your next course for free in 5 minutes.html
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8. Course wrap up/3.1 How to get your next course for free in 5 minutes.pdf.pdf
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[FreeCourseLab.com].url
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