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176B
~Get Your Files Here !/1 - Introduction to AccountBased Marketing ABM/1 - Overview of ABM and its benefits.mp4
90.29MB
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~Get Your Files Here !/1 - Introduction to AccountBased Marketing ABM/2 - Identifying Target Accounts.mp4
81.61MB
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~Get Your Files Here !/1 - Introduction to AccountBased Marketing ABM/3 - Crafting a Tailored ABM Plan.mp4
64.21MB
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~Get Your Files Here !/2 - Identifying Target Accounts/4 - Setting ABM Goals and Objectives.mp4
50.2MB
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~Get Your Files Here !/2 - Identifying Target Accounts/5 - Defining the Ideal Customer Profile ICP.mp4
42.88MB
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~Get Your Files Here !/2 - Identifying Target Accounts/6 - Selecting target accounts using criteria such as industry size or location.mp4
45.58MB
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~Get Your Files Here !/2 - Identifying Target Accounts/7 - Developing a comprehensive understanding of target accounts and decision makers.mp4
44.27MB
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~Get Your Files Here !/3 - Crafting a Tailored ABM Plan/10 - Planning and executing events to reach target accounts.mp4
40.66MB
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~Get Your Files Here !/3 - Crafting a Tailored ABM Plan/11 - Aligning sales and marketing efforts to maximize impact.mp4
36.28MB
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~Get Your Files Here !/3 - Crafting a Tailored ABM Plan/8 - Creating a Content Strategy for each target account.mp4
39.58MB
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~Get Your Files Here !/3 - Crafting a Tailored ABM Plan/9 - Building a multichannel approach to engage decision makers.mp4
41.33MB
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~Get Your Files Here !/4 - Measuring and Optimizing ABM efforts/12 - Defining and tracking key metrics for ABM Success.mp4
34.67MB
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~Get Your Files Here !/4 - Measuring and Optimizing ABM efforts/13 - Analyzing and interpreting ABM data to inform future initiatives.mp4
68.26MB
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~Get Your Files Here !/4 - Measuring and Optimizing ABM efforts/14 - Continuously testing and refining ABM tactics to improve performance.mp4
37.72MB
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~Get Your Files Here !/4 - Measuring and Optimizing ABM efforts/15 - Best practices for scaling ABM across your organization.mp4
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~Get Your Files Here !/5 - Advanced ABM Strategies and Techniques/16 - Using technology and tools to automate and scale ABM efforts.mp4
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~Get Your Files Here !/5 - Advanced ABM Strategies and Techniques/17 - Integrating ABM with other marketing initiatives.mp4
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~Get Your Files Here !/5 - Advanced ABM Strategies and Techniques/18 - Creating a culture of ABM within an organization.mp4
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~Get Your Files Here !/5 - Advanced ABM Strategies and Techniques/19 - Strategies for aligning sales and marketing teams for ABM success.mp4
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~Get Your Files Here !/6 - Managing ABM Programs/20 - Scaling ABM programs.mp4
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~Get Your Files Here !/6 - Managing ABM Programs/21 - Optimizing and refining ABM strategies.mp4
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~Get Your Files Here !/6 - Managing ABM Programs/22 - Managing relationships with target accounts to achieve goals and objectives.mp4
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~Get Your Files Here !/7 - Integrating ABM with Sales and Marketing Technology/23 - Selecting and using ABM tools.mp4
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~Get Your Files Here !/7 - Integrating ABM with Sales and Marketing Technology/24 - Integrating ABM with CRM and marketing automation platforms.mp4
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~Get Your Files Here !/7 - Integrating ABM with Sales and Marketing Technology/25 - Measuring and reporting on ABM ROI against established goals and objectives.mp4
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~Get Your Files Here !/8 - Common Pitfalls Best Practices and Case Studies/26 - Common Pitfalls to Avoid when Implementing ABM.mp4
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~Get Your Files Here !/8 - Common Pitfalls Best Practices and Case Studies/27 - Learning from successful ABM campaigns.mp4
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~Get Your Files Here !/8 - Common Pitfalls Best Practices and Case Studies/28 - ABM Best Practices.mp4
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~Get Your Files Here !/9 - Key Trends Next Steps Conclusion/29 - Key Trends.mp4
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~Get Your Files Here !/9 - Key Trends Next Steps Conclusion/30 - Steps for implementing ABM in your organization.mp4
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~Get Your Files Here !/9 - Key Trends Next Steps Conclusion/31 - Course Conclusion.mp4
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~Get Your Files Here !/Bonus Resources.txt
386B
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