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02. Working with Campaigns/05. Choosing auction or direct buying.mp4
1.94MB
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05. Acting on Audience Insights/01. Attribution modeling.mp4
2.02MB
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00. Introduction/02. What you should know before watching this course.mp4
2.11MB
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06. Conclusion/01. Next steps.mp4
2.5MB
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02. Working with Campaigns/01. Media types Video, display, interactive, and text ads.mp4
2.64MB
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03. Targeting Methods/03. Impression-based targeting.mp4
2.74MB
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03. Targeting Methods/04. Geo, contextual, and behavioral targeting.mp4
2.75MB
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01. Basic of Programmatic Media Buying/05. Programmatic ads for apps and mobile.mp4
2.95MB
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02. Working with Campaigns/04. Sample data management platforms.mp4
3.01MB
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03. Targeting Methods/02. Audience targeting.mp4
3.3MB
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05. Acting on Audience Insights/02. Artificial intelligence Future of segmentation and targeting.mp4
4.01MB
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04. B2B Marketing and Programmatic/03. Using programmatic and AI for influencer marketing.mp4
4.13MB
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00. Introduction/01. Welcome.mp4
4.16MB
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02. Working with Campaigns/02. Using the right ad across screens.mp4
4.32MB
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00. Introduction/04. Fragmentation challenges Multichannel and multiscreen.mp4
4.82MB
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03. Targeting Methods/05. Remarketing and programmatic.mp4
4.89MB
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01. Basic of Programmatic Media Buying/01. Uses of programmatic advertising.mp4
5.02MB
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05. Acting on Audience Insights/03. Auditing ad fraud and accidental clicks.mp4
5.16MB
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04. B2B Marketing and Programmatic/01. B2B programmatic success with LinkedIn.mp4
5.33MB
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01. Basic of Programmatic Media Buying/04. The omnichannel programmatic approach.mp4
5.44MB
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02. Working with Campaigns/03. How publishers and advertisers interact.mp4
5.98MB
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03. Targeting Methods/01. Advanced targeting.mp4
6.22MB
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00. Introduction/03. What is programmatic advertising.mp4
6.55MB
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01. Basic of Programmatic Media Buying/02. The programmatic technology stack.mp4
7.36MB
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04. B2B Marketing and Programmatic/02. B2B programmatic client and case examples.mp4
7.7MB
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01. Basic of Programmatic Media Buying/03. Real-time advertising RTB, DSP, and SSP explained.mp4
8.56MB
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