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~Get Your Files Here !/1 - Welcome introduction & about Google Grant Ads/5 - Digital Charity Lab Digital Charity Lab was set up by Jean OBrien to provide free and affordable training in digital skills to nonprofits.txt
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~Get Your Files Here !/1 - Welcome introduction & about Google Grant Ads/5 - Segmaticio Dave Walker is a leading expert in online ads Segmatic is his agency The case studies on this site are really useful for more advanced use of Google Adwords.txt
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~Get Your Files Here !/10 - Bonus Content/37 - Googles information about landing page experience.txt
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~Get Your Files Here !/10 - Bonus Content/39 - Using the Maximise Conversions Bid Strategy.html
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~Get Your Files Here !/10 - Bonus Content/42 - Google Grant Ads & Covid19.html
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~Get Your Files Here !/10 - Bonus Content/42 - Guide from Google Navigating the road ahead – guide to help businesses adapt their digital marketing strategies and prepare for what’s next.txt
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~Get Your Files Here !/10 - Bonus Content/43 - Image Extensions new in 2021.html
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~Get Your Files Here !/10 - Bonus Content/44 - Free Webinar with Jason King Audiences Remarketing and Image extensions in Google Ad Grants.txt
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~Get Your Files Here !/2 - Google Grant Ads for Beginners Getting started/10 - Connect your Google Ad account to Google Analytics.html
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~Get Your Files Here !/2 - Google Grant Ads for Beginners Getting started/10 - Google Support Set up Goals in Analytics.txt
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~Get Your Files Here !/2 - Google Grant Ads for Beginners Getting started/11 - Click Through Rate & Conversions Explained.html
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~Get Your Files Here !/2 - Google Grant Ads for Beginners Getting started/6 - How to apply for the Google Grant and set up your Grant Ad account.html
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~Get Your Files Here !/2 - Google Grant Ads for Beginners Getting started/7 - Adwords Express should you use it.html
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~Get Your Files Here !/2 - Google Grant Ads for Beginners Getting started/8 - Article What are the limitations of the Google Ad Grant.txt
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~Get Your Files Here !/2 - Google Grant Ads for Beginners Getting started/9 - Googles list of exceptions to the singleword keyword rule.txt
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~Get Your Files Here !/4 - How to decide what to advertise on Google Ads and how to prioritise/16 - Digital-Charity-Lab-Decide-and-Prioritise-Ad-Campaigns.xlsx
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~Get Your Files Here !/5 - Putting it into practice your keyword plan/18 - Keyword match types and syntax.html
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~Get Your Files Here !/6 - Putting it into practice creating a campaign plan and writing your ads/21 - Digital-Charity-Lab-Template-Google-Ad-Plan.xlsx
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~Get Your Files Here !/6 - Putting it into practice creating a campaign plan and writing your ads/22 - Tips for writing strong ad copy.html
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~Get Your Files Here !/6 - Putting it into practice creating a campaign plan and writing your ads/23 - Creating-Adwords-Campaigns-Checklist.pdf
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~Get Your Files Here !/6 - Putting it into practice creating a campaign plan and writing your ads/23 - Walkthrough publishing a campaign English.srt
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~Get Your Files Here !/6 - Putting it into practice creating a campaign plan and writing your ads/23 - Walkthrough publishing a campaign.mp4
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~Get Your Files Here !/7 - Ad Extensions a great way to improve ad performance and promote new things/24 - Ad Extensions what they are and why you should use them.mp4
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~Get Your Files Here !/7 - Ad Extensions a great way to improve ad performance and promote new things/27 - Google Supports information about the different types of Ad Extensions.txt
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~Get Your Files Here !/7 - Ad Extensions a great way to improve ad performance and promote new things/27 - Price Extensions instructions from Google on how to set them up.txt
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~Get Your Files Here !/8 - Care and feeding of your Grant Account how to stay effective and compliant/28 - Digital-Charity-Lab-Diagnosing-Google-Ads.pdf
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~Get Your Files Here !/8 - Care and feeding of your Grant Account how to stay effective and compliant/29 - Digital-Charity-Lab-Using-Google-Analytics-to-evaluate-your-Google-Ads.pdf
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~Get Your Files Here !/8 - Care and feeding of your Grant Account how to stay effective and compliant/31 - How to fix a noncompliant Google Grant Account.html
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~Get Your Files Here !/9 - Making the most of your Adwords account/34 - Finding ideas for new campaigns English.srt
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~Get Your Files Here !/9 - Making the most of your Adwords account/35 - Why you need to be cautious with Googles suggested keywords.html
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~Get Your Files Here !/9 - Making the most of your Adwords account/36 - Using Google Trends for campaign ideas.html
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~Get Your Files Here !/Bonus Resources.txt
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