1. Chapter 1/1. PROMO - copywriting secrets from the master.mp4
8.62MB
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1. Chapter 1/1. PROMO - copywriting secrets from the master.srt
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1. Chapter 1/1. PROMO - copywriting secrets from the master.vtt
5.13KB
10. Marketing's best kept secret/1. What are White Papers (the most powerful way to generate B2B sales).mp4
6.11MB
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10. Marketing's best kept secret/1. What are White Papers (the most powerful way to generate B2B sales).srt
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10. Marketing's best kept secret/1. What are White Papers (the most powerful way to generate B2B sales).vtt
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10. Marketing's best kept secret/1.1 PRINTABLE HANDOUT White Papers What Are They.pdf
458.58KB
10. Marketing's best kept secret/2. Sales lead generation - the lowdown.mp4
7.59MB
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10. Marketing's best kept secret/2. Sales lead generation - the lowdown.srt
5.58KB
10. Marketing's best kept secret/2. Sales lead generation - the lowdown.vtt
5.59KB
10. Marketing's best kept secret/2.1 PRINTABLE HANDOUT White Papers Sales Lead Generation.pdf
170.89KB
10. Marketing's best kept secret/3. What do White Papers look like.mp4
4.22MB
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10. Marketing's best kept secret/3. What do White Papers look like.srt
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10. Marketing's best kept secret/3. What do White Papers look like.vtt
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10. Marketing's best kept secret/3.1 SILENT EDGE WHITE PAPER.pdf
1.15MB
10. Marketing's best kept secret/3.2 WHITE PAPER Solicitors.pdf
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10. Marketing's best kept secret/3.3 Management Briefing Breweries Ashx.pdf
154.37KB
10. Marketing's best kept secret/3.4 PRINTABLE HANDOUT What Do They Look Like.pdf
172.65KB
10. Marketing's best kept secret/3.5 White Paper Shipping Draft.pdf
513.01KB
10. Marketing's best kept secret/3.6 White Paper Qlikview Final.pdf
234.82KB
11. Samples and useful links/1. 30 finished examples.mp4
1.89MB
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11. Samples and useful links/1. 30 finished examples.srt
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11. Samples and useful links/1. 30 finished examples.vtt
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11. Samples and useful links/1.1 Samples OK.pdf.pdf
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2. FREE TASTER/1. FREE TASTER.mp4
15.64MB
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2. FREE TASTER/1. FREE TASTER.srt
7.46KB
2. FREE TASTER/1. FREE TASTER.vtt
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3. Welcome - how to gain the most from this course/1. Welcome - and how to get the most out of this course.mp4
3.84MB
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3. Welcome - how to gain the most from this course/1. Welcome - and how to get the most out of this course.srt
4.5KB
3. Welcome - how to gain the most from this course/1. Welcome - and how to get the most out of this course.vtt
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3. Welcome - how to gain the most from this course/1.1 How To Get The Most Out.pdf
395.17KB
3. Welcome - how to gain the most from this course/2. Connect With The Community.html
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4. Sales copy 'quick snacks'/1. Warren Buffet's copywriting secret.mp4
5.83MB
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4. Sales copy 'quick snacks'/1. Warren Buffet's copywriting secret.srt
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4. Sales copy 'quick snacks'/1. Warren Buffet's copywriting secret.vtt
6.39KB
4. Sales copy 'quick snacks'/1.1 Warren Buffet Secret.pdf
390.31KB
4. Sales copy 'quick snacks'/2. The role of emotion - even in the B2B environment.mp4
8.95MB
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4. Sales copy 'quick snacks'/2. The role of emotion - even in the B2B environment.srt
8.65KB
4. Sales copy 'quick snacks'/2. The role of emotion - even in the B2B environment.vtt
8.65KB
4. Sales copy 'quick snacks'/2.1 Role Of EMOTION.pdf
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4. Sales copy 'quick snacks'/3. What every brat knows - and copywriters forget (needs wants emotion).mp4
15.79MB
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4. Sales copy 'quick snacks'/3. What every brat knows - and copywriters forget (needs wants emotion).srt
7.46KB
4. Sales copy 'quick snacks'/3. What every brat knows - and copywriters forget (needs wants emotion).vtt
7.47KB
4. Sales copy 'quick snacks'/3.1 Needs V Wants.pdf
490.99KB
4. Sales copy 'quick snacks'/4. Another real-life example - another switcheroo.mp4
3.87MB
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4. Sales copy 'quick snacks'/4. Another real-life example - another switcheroo.srt
3.89KB
4. Sales copy 'quick snacks'/4. Another real-life example - another switcheroo.vtt
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4. Sales copy 'quick snacks'/4.1 Another Switcheroo.pdf
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4. Sales copy 'quick snacks'/5. Create a persona, or avatar, for consistent, targeted tone of voice.mp4
3.28MB
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3.11KB
4. Sales copy 'quick snacks'/5. Create a persona, or avatar, for consistent, targeted tone of voice.vtt
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4. Sales copy 'quick snacks'/5.1 PERSONA.pdf
187.28KB
4. Sales copy 'quick snacks'/6. Headlines. Eleven ways to create great headlines - fast.mp4
9.11MB
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4. Sales copy 'quick snacks'/6. Headlines. Eleven ways to create great headlines - fast.srt
13.49KB
4. Sales copy 'quick snacks'/6. Headlines. Eleven ways to create great headlines - fast.vtt
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4. Sales copy 'quick snacks'/6.1 PRINTABLE HANDOUT Headlines.pdf
559.6KB
4. Sales copy 'quick snacks'/7. Call to action.mp4
7.2MB
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4. Sales copy 'quick snacks'/7. Call to action.srt
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4. Sales copy 'quick snacks'/7. Call to action.vtt
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4. Sales copy 'quick snacks'/7.1 PRINTABLE HANDOUT Call To Action.pdf
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4. Sales copy 'quick snacks'/8. Glossary.pdf
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4. Sales copy 'quick snacks'/8.1 Glossary.pdf
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5. Features, benefits and advantages - the bit everyone gets wrong/1. Features, benefits and advantages.mp4
15.59MB
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5. Features, benefits and advantages - the bit everyone gets wrong/1. Features, benefits and advantages.vtt
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5. Features, benefits and advantages - the bit everyone gets wrong/1.1 PRINTABLE HANDOUT Features , Benefits , Advantages.pdf
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6. The most powerful way to structure your sales copy/1. meet AIDA (and really get to know her).mp4
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6. The most powerful way to structure your sales copy/2. B2C sales copywriting, AIDA in real-life.mp4
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6. The most powerful way to structure your sales copy/3. Business to Business B2B sales copywriting, with samples.mp4
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6. The most powerful way to structure your sales copy/4. EXERCISE - your chance to try AIDA, writing e-Shot copy..mp4
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6. The most powerful way to structure your sales copy/6. Dressing AIDA.mp4
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7. Copywriting - how to write a Press Release and get published/1. Anatomy of a Press Release.mp4
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7. Copywriting - how to write a Press Release and get published/10. Nine copywriting tips to schmooze the media.mp4
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7. Copywriting - how to write a Press Release and get published/6. News wires.mp4
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7. Copywriting - how to write a Press Release and get published/9. Punch above your weight - with a 'Press Room'.mp4
6.83MB
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7. Copywriting - how to write a Press Release and get published/9. Punch above your weight - with a 'Press Room'.srt
4.29KB
7. Copywriting - how to write a Press Release and get published/9. Punch above your weight - with a 'Press Room'.vtt
4.29KB
7. Copywriting - how to write a Press Release and get published/9.1 NOTES NEWS ROOM.pdf
314.02KB
8. Case studies; everything you need to know/1. How to maximise the IMPACT of a case study - look-and-feel.mp4
15.5MB
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8. Case studies; everything you need to know/1. How to maximise the IMPACT of a case study - look-and-feel.srt
9.09KB
8. Case studies; everything you need to know/1. How to maximise the IMPACT of a case study - look-and-feel.vtt
9.1KB
8. Case studies; everything you need to know/1.1 PRINTABLE HANDOUT Case Studies Maximise.pdf
577.74KB
8. Case studies; everything you need to know/2. How to STRUCTURE a case study the EASY way.mp4
7.11MB
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8. Case studies; everything you need to know/2. How to STRUCTURE a case study the EASY way.srt
6.81KB
8. Case studies; everything you need to know/2. How to STRUCTURE a case study the EASY way.vtt
6.81KB
8. Case studies; everything you need to know/2.1 PRTINTABLE HANDOUT Case Study Structure.pdf
494.21KB
8. Case studies; everything you need to know/3. The practicalities of making a case study work.mp4
5.92MB
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8. Case studies; everything you need to know/3. The practicalities of making a case study work.srt
7.16KB
8. Case studies; everything you need to know/3. The practicalities of making a case study work.vtt
7.17KB
8. Case studies; everything you need to know/3.1 PRINTABLE HANDOUT Practicalities Of Case Studies.pdf
129.91KB
9. Writing for video/1. What's it all about.mp4
7.53MB
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9. Writing for video/1. What's it all about.srt
4.73KB
9. Writing for video/1. What's it all about.vtt
4.73KB
9. Writing for video/1.1 HANDOUT Free And Low Cost Video Resources.pdf
531.48KB
9. Writing for video/1.2 PRINTABLE HANDOUT Writing For Video.pdf
401.86KB
9. Writing for video/2. Writing the script.mp4
9.39MB
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9. Writing for video/2. Writing the script.srt
13.56KB
9. Writing for video/2. Writing the script.vtt
13.56KB
9. Writing for video/2.1 PRINTABLE HANDOUT Writing For Video.pdf
401.86KB
9. Writing for video/3. Your own FREE Autocue and how to use it.mp4
11.5MB
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9. Writing for video/3. Your own FREE Autocue and how to use it.srt
5.56KB
9. Writing for video/3. Your own FREE Autocue and how to use it.vtt
5.57KB
9. Writing for video/3.1 PRINTABLE HANDOUT Using Autocue.pdf
835.65KB
Copywriting secrets - How to write copy that sells
123B
Copywriting secrets - How to write copy that sells
133B
Copywriting secrets - How to write copy that sells
127B