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181B
~Get Your Files Here !/1 - Building an Integrated Online Marketing Plan/1 - Enter.mp4
57.27MB
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~Get Your Files Here !/1 - Building an Integrated Online Marketing Plan/2 - The strategy problem.mp4
125.27MB
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~Get Your Files Here !/2 - Find Your Business Strategy/3 - Knowing who you are 11.mp4
114.66MB
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~Get Your Files Here !/2 - Find Your Business Strategy/4 - Defining your narrative statement 12.mp4
222.27MB
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~Get Your Files Here !/2 - Find Your Business Strategy/5 - Identifying emotional needs 13.mp4
123.43MB
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~Get Your Files Here !/2 - Find Your Business Strategy/6 - Create your value statement 14.mp4
174.79MB
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~Get Your Files Here !/3 - Define Your Target Customers/10 - Quantifying customer loyalty 24.mp4
141.25MB
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~Get Your Files Here !/3 - Define Your Target Customers/7 - Identifying customer groups 21.mp4
145.84MB
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~Get Your Files Here !/3 - Define Your Target Customers/8 - Creating a customer persona 22.mp4
172.91MB
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~Get Your Files Here !/3 - Define Your Target Customers/9 - Measuring customer lifetime value 23.mp4
96.54MB
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~Get Your Files Here !/4 - Research Find What Your Customers Want/11 - Researching keywords to find audience needs and in31.mp4
168.75MB
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~Get Your Files Here !/4 - Research Find What Your Customers Want/12 - Using Google Trends to find market trends and cust32.mp4
109.55MB
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~Get Your Files Here !/4 - Research Find What Your Customers Want/13 - Developing your initial plan 33.mp4
103.93MB
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~Get Your Files Here !/4 - Research Find What Your Customers Want/14 - Using micromoments to create customers 34.mp4
149.39MB
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~Get Your Files Here !/5 - Clearly Identify Business Goals and Build Processes/15 - Defining your marketing goals 41.mp4
184.54MB
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~Get Your Files Here !/5 - Clearly Identify Business Goals and Build Processes/16 - Differentiating between acquisition and engagement42.mp4
132.75MB
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~Get Your Files Here !/5 - Clearly Identify Business Goals and Build Processes/17 - Understanding messaging and objectives 43.mp4
140.33MB
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~Get Your Files Here !/6 - Develop a Long Term Marketing Plan/18 - Understanding the purpose of content marketing 51.mp4
118.75MB
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~Get Your Files Here !/6 - Develop a Long Term Marketing Plan/19 - Planning content assets 52.mp4
127.44MB
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~Get Your Files Here !/6 - Develop a Long Term Marketing Plan/20 - Creating a longterm content calendar 53.mp4
171.01MB
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~Get Your Files Here !/6 - Develop a Long Term Marketing Plan/21 - Curating content 54.mp4
88.77MB
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~Get Your Files Here !/7 - Turn Cookies into Customers/22 - Getting the big picture 61.mp4
111.39MB
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~Get Your Files Here !/7 - Turn Cookies into Customers/23 - Retargeting visitors 62.mp4
179.61MB
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~Get Your Files Here !/7 - Turn Cookies into Customers/24 - Designing effective landing pages 63.mp4
176.59MB
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~Get Your Files Here !/7 - Turn Cookies into Customers/25 - Getting that email address 64.mp4
93.8MB
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~Get Your Files Here !/7 - Turn Cookies into Customers/26 - Stopping the blast 65.mp4
129.39MB
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~Get Your Files Here !/8 - Measure and Modify Your Plan/27 - Measuring the right things 71.mp4
206.26MB
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~Get Your Files Here !/8 - Measure and Modify Your Plan/28 - Visualizing your measurement process 72.mp4
136.76MB
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~Get Your Files Here !/8 - Measure and Modify Your Plan/29 - Developing a 360 customer profile 73.mp4
126.4MB
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~Get Your Files Here !/8 - Measure and Modify Your Plan/30 - Next steps 74.mp4
50.3MB
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~Get Your Files Here !/Bonus Resources.txt
386B
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