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180B
~Get Your Files Here !/Bonus Resources.txt
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~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_01_before_after_begin.xlsx
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~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_02_linear_regression_begin.xlsx
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~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_03_variables_correlation_begin.xlsx
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~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_04_multi_regression_begin.xlsx
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~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_05_feature_transform_begin.xlsx
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~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_07_forecast_future_begin.xlsx
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~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_07_forecast_future_end.xlsx
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~Get Your Files Here !/[1] Introduction/[1] Measuring marketing performance.mp4
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~Get Your Files Here !/[1] Introduction/[1] Measuring marketing performance.srt
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~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[1] Last-click attribution The default model.mp4
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~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[1] Last-click attribution The default model.srt
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~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[2] Time decay and conversion lags.mp4
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~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[2] Time decay and conversion lags.srt
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~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[3] Linear attribution Treating all touches equally.srt
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~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[4] First-click models From awareness to acquisition.mp4
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~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[4] First-click models From awareness to acquisition.srt
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~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[5] Position-based models and assigning credit.mp4
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~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[6] Data-driven attribution and machine learning.mp4
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~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[6] Data-driven attribution and machine learning.srt
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~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[1] Before and after an event Trend analysis.mp4
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~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[2] Linear regression with a single variable.mp4
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~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[2] Linear regression with a single variable.srt
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~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[3] Variables with positive and negative correlations.mp4
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~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[3] Variables with positive and negative correlations.srt
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~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[4] Multivariable regression Building your marketing mix model.mp4
40.17MB
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~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[4] Multivariable regression Building your marketing mix model.srt
18.82KB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[5] Feature transformation with diminishing returns and adstocks.mp4
33.47MB
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~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[5] Feature transformation with diminishing returns and adstocks.srt
17.61KB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[6] Statistical tests to validate your model's accuracy.mp4
44.28MB
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~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[6] Statistical tests to validate your model's accuracy.srt
21.15KB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[7] Forecasting future scenarios for planning.mp4
46.1MB
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~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[7] Forecasting future scenarios for planning.srt
18.46KB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[1] AB testing for statistical significance.mp4
7.39MB
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~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[1] AB testing for statistical significance.srt
7.47KB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[2] Bandit testing Optimizing for results over accuracy.mp4
10.24MB
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~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[2] Bandit testing Optimizing for results over accuracy.srt
9.02KB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[3] Geo and lift testing to prove incrementality.mp4
6.1MB
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~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[3] Geo and lift testing to prove incrementality.srt
6.24KB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[4] How did you hear about us Surveys and panel studies.mp4
4.86MB
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~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[4] How did you hear about us Surveys and panel studies.srt
4.42KB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[5] Working with multiple attribution methods.mp4
7.22MB
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~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[5] Working with multiple attribution methods.srt
7.28KB
~Get Your Files Here !/[5] Conclusion/[1] Continuing to improve your model accuracy.mp4
6.34MB
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~Get Your Files Here !/[5] Conclusion/[1] Continuing to improve your model accuracy.srt
2.69KB
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